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Helsinki Hub April seminar + gathering with AppsFlyer & Futureplay

  • Ravintola Maxine Kamppi shopping center, Urho Kekkosen katu 1 A, 6th floor Helsinki, 00100 Finland (map)

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17:00 Doors open
17:30 Seminar with AppsFlyer & Futureplay
19:00 Gathering sponsored by AppsFlyer & Futureplay


AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize their marketing ROI. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 3,000+ other integrated partners, and clients including HBO, Playtika, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 13 global offices to support marketers everywhere as the go-to resource for the most successful mobile apps in the world. To learn more, visit

Futureplay Games

At Futureplay, we’re a bunch of free-spirited, accomplished game development pros who believe in playfulness and fast shipping. That means no rigid processes, no endless iterations and no burnout epidemics. We keep our eye on shipping and ship we will. But don’t take our word for it, check out our track record. We started in April 2015, and we have already successfully launched four games worldwide with two new games in soft launch. Six games in less than three years – could be better.


The State of Gaming App Marketing: Data Benchmarks

Patrik Lehti, Senior Sales Manager, Nordics, AppsFlyer
Mobile games continue to be the driving force of the app economy. Despite the sheer number of gaming apps, the category shows no signs of slowing down. To empower gaming app marketers make a mark in this high growth but also fiercely competitive industry, the session will offer global, regional and platform-specific insights from over 1,300 gaming apps. Cross-funnel benchmarks will cover marketing assists, installs, engagement, LTV, ROAS, and more! 

About the speaker
Patrik joined AppsFlyer last year to to accelerate its growth across the Nordic region. The past 5 years Patrik has worked in the app marketing field, helping app and game publishers grow their user base by providing invaluable insights and gaming market data.

Creating a new category of multiplayer games by launching as early as possible

Jami Laes, CEO & Co-Founder, Futureplay Games
We are shifting in a new gear this year at Futureplay Games and focusing on creating a new category of casual but competitive multiplayer games, blending the world of .io games and MOBAs and battle royale games into Multiplayer Online Casual Competitive Arena games -  MOCCA as we call them. And we do this openly by launching super early. We will explain how and why we do it.

About the speaker
Jami Laes has been working in mobile games since 2000 and overseeing well over 200 launches on numerous platforms and business models. Over the years he has built and managed studios globally at small and large companies such as Sumea, Digital Chocolate, Playfish, EA and Rovio. In 2015 he finally co-founded Futureplay Games and they have seen rapid success with their first four View-to-Play games and two new soft launches.

IGDA Finland Helsinki Hub April seminar + gathering with AppsFlyer & Futureplay
Time: Tuesday 10.4.2018 at 17:00
Place: Maxine, Urho Kekkosen katu 1 A, 6th floor, 00100 Helsinki

Please note that you need to be at least 18 years old to attend. The cloakroom service is offered free of charge.