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Helsinki Hub May Seminar + Gathering with Armada Interactive & AppsFlyer

  • Maxine Maxine Kamppi Center, Urho Kekkosen katu 1A, 6th floor Helsinki Finland (map)

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17:00 Doors open
17:30 Seminar with Armada Interactive & AppsFlyer
19:00 Gathering + drinks sponsored by Armada Interactive & AppsFlyer

Armada Interactive is hell bent on creating global gaming experiences that push the boundaries of innovation and competitiveness on mobile devices. Our key design pillars drive us to create games that combine immersive and competitive gameplay with highly innovative new mechanics and UX - the type that gives the industry a great big push forward.

Armada is a truly multinational team in the heart of Helsinki, the European capital of mobile game development, and we’re hiring! With over two thirds of the company hailing from outside of Finland, our company culture is open, international and welcoming - one of our primary goals is to challenge the industry status quo.

AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. Trusted by Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent, HBO, Playtika, Waze, Alibaba, Kayak and 10,000+ other leading brands and partners, AppsFlyer has 12 global offices to support marketers everywhere.

Seminar details:

Mobile Strategy Games Insights Q1 2017 - Jonathan Bregman
The strategy gaming subcategory has taken the app stores by storm with massive hits, especially from Finland. But with success comes some intense competition as thousands of strategy titles battle it out in the stores. How does one stand out? The clear answer is found in the data.
Jonathan will present AppsFlyer’s Strategy Games Data Benchmarks – a data study that is focused entirely on strategy games.

Speaker Bio
Jonathan joined AppsFlyer to accelerate its growth across the Nordic region. His vision is to provide mobile marketers with an industry leading set of tools that enable them to measure and analyze their user acquisition funnel and make informed decisions.

Road to Soft Launch - James Cramer & Janos Perei
The soft launch of mobile games has become part of standard industry practices. Yet many forget that there is a range of marketing activities that lead up to starting the soft launch of a product.

Through the case study of our game, we will walk you through the process and the key learnings, which we made during our preparation for the soft launch.

Speaker Bios
James has built a broad experience working in mobile game marketing, from community management and support to content production and growth strategy. He specialises in player engagement and organic growth around original and licensed IP games.

Janos is seasoned digital marketer with core focus on advertising technologies and media management. Held various positions in marketing and advertiser companies with key emphasis on setting up, managing and optimising performance based marketing activities leveraging online and mobile media outlets.

The creation of a new generation RTS game - Nick Joore
An overview of how Armada created their first synchronous multiplayer RTS game:

Server authoritative lockstepping, custom editors, optimizations and high quality assets and effects are a few of the items which will be presented to demonstrate how Armada is making the next evolution of mobile gaming.

Speaker Bio
Nick is the first tech to join Armada and is an expert in releasing high quality products in short periods of time.

IGDA Finland May Seminar + Gathering with Armada Interactive & AppsFlyer

Time: 23.5.2017 at 17:00
Place: Maxine, Urho Kekkosen katu 1 A, 6th floor, 00100 Helsinki

Please note that you need to be at least 18 years old to attend. The cloakroom service is offered free of charge.